Lässig
Overview
Lässig, headquartered in Babenhausen, Germany, was founded by Claudia and Stefan Lässig in 2006 and since then established itself as a leading player in the design, development and manufacturing of baby, kids and family products. The company’s distinctive approach to sustainability, which drives the company decision making on product design and material choice, positions Lässig as a recognised brand for sustainable, innovative and functional products in the upper mid-price segment. Product design is centred around 5 sustainability pillars (resource saving, regrowing fast resources, recycled material, durability, and recyclability) that characterise most of the company sales and constitute the drivers for growth. Lässig has received multiple awards for innovation and sustainability (e.g. German Brand Award 2021“, “Plus X Award 2022 for Sustainability “and “Top 100 Innovator 2022” and also holds a broad range of industry leading certificates (a.o. “Global Organic Textile Standard (GOTS)” and “PETA-approved vegan”) for its product portfolio. Ambienta’s investment in Lässig was anchored on its strong alignment with our sustainability investment thesis, combining a product-embedded sustainability model with a scalable branded consumer platform in an attractive, resilient market. Lässig’s sustainability credentials are structurally embedded across product design, sourcing, and materials, translating into brand differentiation, pricing power, and repeat customer demand.
Ambienta supports Lässig in managing the founder transition process and professionalising the organisation, accelerating the shift towards e-commerce and its own D2C business, strengthening its established presence outside of Germany, and refocusing the product portfolio on higher value / more recognisable products, while preserving the brand’s sustainability DNA and operational excellence.
Our Contribution
Generational Transition
Operational Excellence
Environmental Thesis
A more sustainable approach to consumer goods, especially in fashion, is envisaged to reduce emissions (fashion is responsible for c. 4% of global GHG emissions), minimize waste (it accounts for c. 5% of municipal solid waste) and decrease environmental pollution (35% of microplastics are released by washing clothes).
The European Commission has proposed an EU strategy for sustainable and circular textiles in 2022 as part of the Circular Economy Action Plan, given that textile consumption in Europe has the 4th highest impact on the environment after food, housing and transport.
Lässig is a pioneer in sustainable and durable products for babies, kids and the whole family. Its sustainability strategy is based on the following design pillars: resource saving, regrowing fast resources, recycled material, durability, and recyclability.
Lead Partner
Overview
Lässig, headquartered in Babenhausen, Germany, was founded by Claudia and Stefan Lässig in 2006 and since then established itself as a leading player in the design, development and manufacturing of baby, kids and family products. The company’s distinctive approach to sustainability, which drives the company decision making on product design and material choice, positions Lässig as a recognised brand for sustainable, innovative and functional products in the upper mid-price segment. Product design is centred around 5 sustainability pillars (resource saving, regrowing fast resources, recycled material, durability, and recyclability) that characterise most of the company sales and constitute the drivers for growth. Lässig has received multiple awards for innovation and sustainability (e.g. German Brand Award 2021“, “Plus X Award 2022 for Sustainability “and “Top 100 Innovator 2022” and also holds a broad range of industry leading certificates (a.o. “Global Organic Textile Standard (GOTS)” and “PETA-approved vegan”) for its product portfolio. Ambienta’s investment in Lässig was anchored on its strong alignment with our sustainability investment thesis, combining a product-embedded sustainability model with a scalable branded consumer platform in an attractive, resilient market. Lässig’s sustainability credentials are structurally embedded across product design, sourcing, and materials, translating into brand differentiation, pricing power, and repeat customer demand.
Ambienta supports Lässig in managing the founder transition process and professionalising the organisation, accelerating the shift towards e-commerce and its own D2C business, strengthening its established presence outside of Germany, and refocusing the product portfolio on higher value / more recognisable products, while preserving the brand’s sustainability DNA and operational excellence.
Our Contribution
Generational Transition
Operational Excellence
Environmental Thesis
A more sustainable approach to consumer goods, especially in fashion, is envisaged to reduce emissions (fashion is responsible for c. 4% of global GHG emissions), minimize waste (it accounts for c. 5% of municipal solid waste) and decrease environmental pollution (35% of microplastics are released by washing clothes).
The European Commission has proposed an EU strategy for sustainable and circular textiles in 2022 as part of the Circular Economy Action Plan, given that textile consumption in Europe has the 4th highest impact on the environment after food, housing and transport.
Lässig is a pioneer in sustainable and durable products for babies, kids and the whole family. Its sustainability strategy is based on the following design pillars: resource saving, regrowing fast resources, recycled material, durability, and recyclability.
